Ulysse Nardin, Promotional site for smartphones
Ulysse Nardin, the Swiss watch manufacturer, has released its Chairman smartphone, and “Guinness World Records” has already awarded it the title of “Most Expensive Mobile Phone (Cell Phone) Series.” The phone features a mechanical watch rotor on the back, and a really, really high price.
Sector: Luxury
Location: Kyiv, Ukraine
2012
The Client
Founded in 1846 in Le Locle, Switzerland, Ulysse Nardin is a world‑renowned luxury watchmaker celebrated for its marine chronometers and innovative timepieces. With a heritage of precision and craftsmanship, the brand continues to push boundaries in horology. Ulysse Nardin needed a digital presence that matched its prestige, combining tradition with modern technology to engage global customers.
Problem
Although Ulysse Nardin had a strong heritage and reputation, its digital platforms did not fully reflect the elegance and innovation of the brand. The online experience lacked consistency, was difficult to navigate, and failed to communicate the artistry behind each timepiece. This gap limited engagement and weakened the brand’s ability to connect with modern, digital‑first luxury consumers.
Solution
BASOV DESIGN created a refined digital identity and redesigned the UX/UI for Ulysse Nardin’s online ecosystem. The new design emphasizes elegance, precision, and innovation, mirroring the craftsmanship of the watches. The scope included brand strategy, creative direction, responsive design, UX/UI development, and integration with eCommerce functionality. The result was a website that enhances storytelling, simplifies product exploration, and strengthens customer trust.
Awards
Behance Featured in Interaction
CSSAwards
Sitemap
Ulysse Nardin Chairman Models
Result
The collaboration delivered a cohesive brand identity and a modern, responsive website that improved usability and reinforced Ulysse Nardin’s prestige. Customers now enjoy a seamless digital journey — from discovering collections online to purchasing luxury timepieces. The project demonstrated how thoughtful design can elevate heritage brands in the digital age.
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