Mini7, Your personal guide for low priced package tours
Mini7 is a leader on the tourism market. From one hand it provides the best service on the market.
Sector: Tourism, Travel
Location: Kazakhstan
2014
The Client
Mini7 is a tourism and travel company. The platform positions itself as a personal guide for low‑priced package tours, offering customers the best service on the market. Mini7 quickly became a leader in the tourism sector, but faced a “glass ceiling” in growth, needing innovation to break through and expand its services.
Problem
Although Mini7 was recognized as a market leader, its digital tools did not fully support modern travel needs. Customers wasted hours planning routes and comparing services, while the platform lacked a clear identity and efficient UX/UI. Without innovation, Mini7 risked stagnation and losing its competitive edge in the tourism industry.
Solution
BASOV DESIGN created a responsive website that allows users to plan door‑to‑door routes in seconds. Within half a minute, clients receive all‑inclusive package variants with lists of services and prices. The design highlights key points with bright visuals, communicates the atmosphere of upcoming holidays, and simplifies the booking process. The scope included brand strategy, UX/UI design, wireframing, prototyping, and full front‑end and back‑end development.
Awards
Behance Featured in Interaction
Behance Featured in AIGA Member Gallery
This website design is built on the separation of the semantic blocks, which allow gradually and clearly perceive the necessary information.
The brightness of the design highlights key points and communicates the desired atmosphere of upcoming holiday.
Result
The collaboration delivered a breakthrough digital experience for Mini7. Customers can now plan journeys as easily as making a coffee, receiving instant package options without wasting time. The project was featured on Behance Interaction and AIGA Member Gallery, reinforcing Mini7’s reputation as an innovative leader in tourism.
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