AE Solar, Is a leading German brand in the solar panel and photovoltaic energy systems market.
AE SOLAR. The award-winning leading German Brand in Solar Energy. European bill of materials. The most efficient solar panels. The biggest factory in Europe!
Sector: eCommerce, Renewable energy
Location: Königsbrunn, Germany
2022
Сlient
AE Solar is a leading German manufacturer of high-quality solar panels and a key player in the renewable energy market. Operating in over 95 countries, the company has grown into a Tier 1 brand known for its innovation and strict “European quality” standards.
Problem
Despite being a global leader, AE Solar’s visual identity was outdated and inconsistent. Their previous digital presence did not match their premium status, making it difficult to communicate the high quality of their engineering. Additionally, they needed a platform that could effectively educate customers about their products and distinguish genuine German panels from lower-quality competitors.
Solution
We executed a complete Corporate Rebranding and Website Redesign.
Branding: We developed a solid, confident visual identity that conveys reliability and German precision. The new style guidelines ensure consistency across all global markets.
Web Design: We designed a modern corporate website that serves as a powerful B2B tool. The structure was reorganized to showcase the extensive product catalog clearly, while specific landing pages were designed to highlight their anti-piracy technology and quality assurance.
Branding
I made a comprehensive branding, starting with the logo and corporate colours, ending with templates for marketing material
The result
The transformation successfully elevated AE Solar’s image to match its Tier 1 status. The new website and brand identity communicate trust and authority, helping the company stand out in a crowded market. The updated digital platform now serves as a central hub for partners and distributors worldwide, significantly improving brand perception and user engagement.
My Role
- – Art direction
- – Branding and identity design
- – Graphic design
- – UI/UX design
- – Web design
- – Mobile design
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