The official opening ceremony of the first privately owned Fabergé Museum. The founding organization of the museum is the Link of Times cultural and historical foundation, which was established in 2004
Sector: Art, Museum
2014 – 2017
Strategy
Design
Engineering
The Client
The Fabergé Museum the world’s largest collection of works by Carl Fabergé, including nine Imperial Easter Eggs. The museum is dedicated to preserving cultural heritage and making it accessible to visitors worldwide. With thousands of annual visitors, the institution needed a digital presence that reflected its prestige and history.
Problem
Despite its cultural significance, the museum’s digital identity did not match the elegance of its collection. The existing website lacked consistency, was difficult to navigate, and failed to communicate the museum’s unique value. Visitors struggled to find information about exhibitions, tickets, and the history of Fabergé, limiting engagement and weakening the museum’s global positioning.
Solution
BASOV DESIGN created a refined brand identity and redesigned the museum’s digital ecosystem. The new UX/UI emphasizes elegance, clarity, and accessibility, while the visual design reflects the artistry of Fabergé’s masterpieces. The scope included brand strategy, creative direction, responsive design, and full front‑end and back‑end development. The result was a digital platform that enhances visitor experience and strengthens the museum’s international reputation.
Awards
Behance Featured
CSS Awards
Ukraine Awards
Branding
Our partners, agency ASGARD, have developed brand name, style, brand book, graphical navigation system and design of the building facade. The core of the museum’s collection is nine imperial Easter eggs.
It is not difficult to guess that the basis of corporate identity has turned to symbol, which vividly and accurately appear most famous museum pieces. Recognizable historical silhouette of the logo is full of fresh, modern graphics, giving a sense of optical depth and layering.
Dynamic ring, that is visually extending the frontier of the shell, emphasize modernity of the new museum center and the image of Easter eggs as a symbol of a unique historical artifact preservation.
As part of the advertising the specialists has been proposed a shortened version of the logo – FAB MUS (“fab” from the “fabulous”). Short version of the logo is aimed at young people and designed for branding museum souvenirs and promotion in social networks.
Along with the work on corporate identity, great attention was paid to the creation of a modern navigation system for the museum. It has been developed placement schemes of navigation objects, design for information boards, pictograms, and prepared recommendations for the use of materials for all elements of the system.
Wireframes
We have done a great job of designing prototypes. It has been created a lot of pages and their variations. At the wireframe stage all the content of the site has been fully thought out and sketched.
Building
Shuvalovsky Palace, Fabergé Museum: Built at the end of the 18th century, the Shuvalovsky Palace faces the Fontanka River, less than 200 metres from the Anichkov Bridge. In Soviet times, the palace was the House of Friendship, a meeting place for international delegations. Now hosting the Fabergé Museum, the palace is destined to become a magnet for art lovers from around the world.
Faberge exhibition plan
Faberge Museum (Shuvalov Palace, Fontanka Embankment) is a world’s largest private collection of applied art XIX-XX centuries. It includes 2 floors and several exhibition halls. All of them are works of art themselves. Therefore there is a need for high-quality navigation for visitors.
Hard work
Our designers were fleshed out a look at combines site style with pure style of Faberge masterpieces. What have been done you can check at website. Result We have created simple and stylish brand and website that transfer the ideas of Faberge from the old times to modern people. Faberge Museum website user can: get an access to more than 500 luxury masterpieces, read the detailed description of each showpiece and make the interactive review of the whole museum.
With the team of the owner and jewelers our specialist have started with the brand and concept of the project. Step by step we transfer our effort from the idea into clear luxury web-design. Our designers were fleshed out a look at combines site style with pure style of Faberge masterpieces. What have been done you can check at website.
Panorama of Faberge museum
Also, the museum gives you a great opportunity to walk around the building without leaving home. On the website you can see a 3D tour around the most beautiful halls of the palace. One of the panoramas is shown below.
Result
The collaboration delivered a cohesive brand identity and a modern, responsive website that improved usability and reinforced the museum’s prestige. Visitors now enjoy a seamless digital journey — from discovering exhibitions online to experiencing the treasures in person. The project demonstrated how thoughtful design can elevate cultural institutions in the digital age.
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