Nadivane is a successful Internet hypermarket of furniture. They offer customers a wide selection of beautiful and well-known furniture from Italy, Spain, Germany, and other countries.
2015
Sector: Furniture, Interior
Awards
Behance Featured in AIGA Member Gallery
The Client
Nadivane is a furniture store. The brand offers a wide range of sofas, chairs, and home furnishings, combining affordability with modern design. Nadivane’s mission is to make stylish furniture accessible to households across the region, while providing a convenient shopping experience both offline and online.
Problem
Although Nadivane had a strong product offering, its brand identity and online presence did not reflect the modern, customer‑friendly philosophy. The existing website lacked consistency, was difficult to navigate, and failed to communicate the value of Nadivane’s products. This limited customer trust and slowed growth in the competitive furniture retail market.
Solution
BASOV DESIGN created a refreshed brand identity and designed a responsive eCommerce platform for Nadivane. The new branding emphasizes modernity and accessibility, while the UX/UI design simplifies product discovery and purchasing. The scope included brand strategy, creative direction, visual identity, UX/UI design, wireframing, prototyping, and full front‑end and back‑end development.
Result
The collaboration delivered a cohesive identity and a modern, responsive website that improved usability and reinforced Nadivane’s positioning as a trusted furniture retailer. Customers now enjoy a seamless shopping experience, while the brand benefits from stronger recognition and scalable digital infrastructure. The project demonstrated how thoughtful design can elevate retail brands in the digital age.
Brand
- Business and brand insights
- Brand strategy
- Visual and verbal identity
- Brand toolkits and rollout
Experience
- Experience vision and strategy
- Experience design
- Design systems
Technology
- Custom application development
- Custom interface development
Other Projects
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