About. We help clients solve business problems by fusing creativity, innovation, strategy, and craft

We started Basov Design in 2011, based in Netherlands and Ukraine. Our vision from day one was to apply strategic and creative thinking to propel startups to success.

We work with companies who are challenging the status quo. This means finding new ways to connect with people through bold ideas and experiences. We believe that brand is not just a competitive advantage — it’s a core driver of business growth.

Distributed team of 2 experts
Startup clients raised $250M+
14 years of excellence

Who we are

Yarik Basov

Founder & Head of Design

Inna Basova

Lead Brand & Fashion Designer

We are young professionals making visual identities, digital solutions and associated services for business and individuals all over the world. We offer our customers best design and development practices to improve products and solutions of different complexity.

How we work

Each of our work is a challenge and a key to solve a specific problem. From a first hand-drawn sketch to the last line in a final version of a masterpiece we are focusing on main client targets.

Our Process

Think

We host crucial discovery sessions to fully immerse ourselves in your business, goals & target audience.

Design

Whether we’re crafting a digital experience, user interface or brand identity, our decisions always have ROI in mind.

Learn

Through exploration & user testing, we review data from real people to make decisions during a project.

Iterate

Post-launch, we work closely with our clients, making informed refinements to provide the best possible user experience.

Approach

Customer focus and focus on results are the main values. We help companies realize their business strategy. We are here to create products that work. We solve problems, not create them.

We are a two-person team and proud of it. Our advantages over large firms:
— Projects are done much faster and, as a result, they are cheaper.
— We are closer to the client and solve problems rapidly.

What we do

We cooperate with business and individuals all over the world. We not only do digital products and services. Each our work is a challenge and a key to solve a specific problem. From a first hand-drawn sketch to the last line in a final version of a masterpiece we are focusing on main client targets.

Branding

– Brand & product strategy.
– Brand identity system.
– Product & packaging design.
– Advertising & storytelling.

Digital

– Research & Analytics.
– UI/UX design.
– Front-end & back-end.
– Tech & design support.

Mobile

– App strategy & concept.
– UI/UX design.
– Technical platform.
– Product launch.

Why we do it

Great things, goods and services are inspiring people to make a life better. Each our work bring a small piece of greatness and beautiness into this world.

We partner with ambitious brands, big and small.

We have the privilege of working with forward-thinking companies looking to improve their design principles. We act both as consultants and as an extension to in-house teams.

Clients About Us

I’m extremely pleased with his work and the level of professionalism he has. He communicates regularly and hands in projects on time. He pays extra attention to details and tries to understand the use case of the product beyond just design. If you’re looking for someone to deliver high quality design with user experience in mind, I think you found him

Reza VarzidehkarFounder at OVOU / Vancouver, Canada

We have worked with Basov for several years, they have created design as well as developed our website and more. After trying multiple developers and designers, we can give the Basov team our biggest approval. The work they make are of a very good quality and we will without a doubt continue using them in the future

Martin ByskovFounder, CEO of Bedre Naetter / Ans, Denmark

Basov is a professional designer and the quality of his work exceeded my expectations. He knows exactly what needs to be done and he presents his work beautifully to the client. I highly recommend him, and I would definitely hire him again for other projects in the future.

Zacharie ElmalehOwner & VP at Groupe Minimome Inc. (Deux par Deux) / Montreal, Canada

Basov represents a unique and cohesive team of product, brand and digital developers, who has solid expertise.

Omer AlparslanCEO at GoTape / Los Angeles, California

I worked with Basov Design on the development of corporate identity and website. I got the pleasure of a rare, to date, the combination of interesting ideas, quality of execution and compliance with the agreements. Someone knows how to talk about these things, Basov Design makes them. I recommend!

Filipp AlmakovCEO at Visualizers / Singapore

Basov did a great job with us. His designs are so innovative and attractive. He understand the requirements easily and deliver fast.

Ahmad ChayatiFounder at Exceeders / United Arab Emirates

Yaroslav is my go-to professional for anything design related. He’s helped tremendously with the Inforca branding and now he’s helping out with my 2nd company branding. Highly recommended.

Francis KimFounder / Melbourne, Australia

You have done a great job in getting a clean design and setting the look and feel. Thank you for your help. Will you consider working for us again?

David MeanyVice President of Ecommerce Orgill, Inc. / Memphis, USA

Basov Design brought on-demand communication, fast iteration, and strategy that I just didn’t think was possible from an outside design partner. Always reliable, always fast, and high-quality work! We continue to cooperate. We have achieved good results.

Chandra CaleCEO of LeanTaaS / Santa Clara, California

Basov is very skilled UI/UX designer familiar with modern design frameworks. He delivers high quality work, is extremely reliable, and puts users first in his design approach.

Milad MohFounder at Delight / San Francisco, United States

Basov is very talented and very creative. We are very happy with the work he did for us and would highly recommend him!

Paul MifsudPresident & CEO at Melita Group / San Jose, California, United States

We work globally

Distance is just a number to us. By utilising tools such as Basecamp, Zoom and WhatsApp – we’ve collaborated with companies all over the world with spectacular results. Want to work with us but worried about the distance?

FAQ

What are your core services as a UX design and branding firm?

At Basov Design, user experience is not just a capability but the cornerstone of our approach. We first began as a UX design agency in Ukraine, focusing on mobile apps and enterprise/SaaS software.

However, our passion for branding and the demand from our clients led us to expand our offering to provide full-service brand design practice and web design and development of marketing websites.

Today, our projects encompass a wide range, from building new products and defining brands to revitalizing existing mobile apps, websites, and enterprise software. We specialize in crafting digital products that wholeheartedly embody the brand’s personality and deliver delightful experiences to your customers.

Our team handles every aspect required to bring a digital product to life. This includes user research, product strategy, branding, user interface and experience design, usability testing, prototyping, web design, and development.

Furthermore, we boast an in-house content production studio that provides creative direction, 2D/3D design, illustration and iconography, motion design, animation, sound design, photo/video, and copywriting services.

For web projects, we integrate considerations for SEO into our process to ensure that our client’s websites are optimized for search engines; however, SEO is not offered as a standalone service.

Do you work with clients in different timezones?

We have extensive experience working with clients in various time zones. Based in Ukraine, we operate as a remote-first company with team members across the United States, Europe, and South-East Asia. This global presence allows us to serve clients worldwide, regardless of location.

Over the past 10 years, we have perfected our remote collaboration model, enabling seamless work with clients from Saudi Arabia, China, Australia, Germany, the UK, and many other countries. We understand the challenges of different time zones and have implemented effective communication and project management strategies to overcome them.

Our team excels at coordinating and scheduling meetings to accommodate clients’ time preferences and availability across different regions. We prioritize clear and timely communication, leveraging various collaboration tools and platforms to maintain constant connectivity and streamline project workflows.

Working with clients across diverse time zones has expanded our agency’s capabilities and deepened our understanding of global markets. It has fostered an adaptive and efficient culture within our team, allowing us to consistently deliver exceptional results while respecting and embracing our clients’ unique needs and perspectives worldwide.

What separates Basov Design from other branding and web design agencies?

In a saturated market of excellent UX design and branding agencies, it’s challenging to stand out. At Basov, we believe our client’s success is intertwined with our own. We forge enduring partnerships based on trust and mutual growth, going beyond world-class services.

When you choose us, you collaborate directly with our dedicated team, who genuinely care about your success. Our cofounders oversee every project, while a design director leads the way, ensuring thorough design reviews and involvement in project details.

Communication and transparency drive all our interactions, guaranteeing a premium client experience from start to finish. Our agility stems from working with startups, and our refined project management approach comes from enterprise experience.

Unlike traditional design firms, we integrate branding and product expertise in one place, boasting cross-disciplinary teams for each project. This ensures your app or website represents your brand effectively while delivering an unforgettable user experience.

Lastly, we specialize in creating scalable designs that support your long-term business goals. Our portfolio showcases websites and products untouched for over five years, proving our future-proof capabilities.

How much does hiring you for a design project cost?

At Basov, we understand the importance of flexibility in budget and support for our partners. We offer a blended rate for our services and work with our clients to determine what level of support we can provide based on their budgetary constraints.

We offer three engagement models: time & materials, fixed fee, and retainer. Following a series of discovery conversations and project briefings, our team will recommend the most suitable model for your needs. We will then create a customized proposal, including a timeline and estimated cost.

We aim to deliver the best possible solutions to our partners, tailored to their specific requirements. Whether it entails a comprehensive range of services or a customized approach that aligns with their financial constraints, we strive to meet their unique needs.

Do you work with startups?

Yes, we work with clients of all sizes, from enterprise-level organizations to startups. We are passionate about helping startups bring their ideas to life and achieve their goals through the power of design and technology. Additionally, we possess the expertise to assist in scaling your product or marketing efforts to enter new markets or reach different target audiences.

One of our most common scenarios involves preparing SaaS startups to cater to enterprise clients by revamping their brand, product, and marketing site. We have partnered with numerous early-stage companies, including MyMelita, OVOU, Standard Chartered, Lenspire, Exceeders, Nebeus, and Orgill, who have emerged as leaders in their respective industries.

Conversely, other startups we have collaborated with, such as Earnin, experienced significant success after we redesigned their app, securing over $25M in additional venture funding.

If you are a startup seeking to discuss your project needs, we would be delighted to initiate the conversation. To schedule a consultation with our team, please get in touch with us at hello@basov.design . We will work closely with you to comprehend your vision, goals, and budget, ensuring a tailored approach to your project.

Can you help us redesign our B2B/enterprise software?

We’re one of the few user experience agencies focusing on enterprise UX design and the digital transformation of legacy business software. Our years of experience have allowed us to refine our process, enabling us to revitalize B2B software for top-tier Fortune 100 companies like ADP, Amazon, VMware, and Cisco.

Through our ultra-collaborative process and design thinking approach, we create consumer-grade user experiences for business users. We prioritize scalability and longevity by empowering our clients’ in-house teams with robust design systems. This ensures continuity and adaptability, enabling the organization to evolve and grow seamlessly.

We usually function as an independent unit within the organizational structure. Operating like a startup, we inject agility and fresh perspectives into the sometimes bureaucratic enterprise environment. This approach helps us navigate complex hierarchies and decision-making processes swiftly and efficiently, delivering innovative solutions.

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