Multvkino, Cartoon cinema for children
Shows the latest episodes of famous cartoon series – before they appear on the Internet and on TV. In the cinema, children every time waiting for the real premiere.
Sector: TV. Cinema. Platform
Client: Tlum HD
2017
The Client
Multvkino is a children’s cinema concept. Designed as a playful and safe environment, the cinema offers screenings, entertainment, and interactive experiences tailored for young audiences. The brand’s mission is to create joy and discovery for kids while providing parents with trust and convenience.
Problem
Although Multvkino had a strong concept, its brand identity and digital presence did not fully reflect the playful, child‑friendly atmosphere. The existing design lacked consistency, the interface was not intuitive enough for parents, and the cinema struggled to communicate its unique positioning in the entertainment market.
Solution
BASOV DESIGN created a vibrant brand identity and redesigned the UX/UI for Multvkino’s digital ecosystem. The new branding emphasizes fun, safety, and imagination, while the responsive website simplifies ticket booking and event discovery. The scope included brand strategy, creative direction, visual identity, UX/UI design, and full front‑end and back‑end development.
Result
The collaboration delivered a cohesive identity and modern digital platform that improved usability and reinforced Multvkino’s positioning as a trusted children’s cinema. Parents now enjoy a seamless booking experience, while kids are drawn to the playful visuals. The project demonstrated how thoughtful design can elevate entertainment brands for younger audiences.
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