Berkoff Goodman, International crowdfunding website
Sector: Crowdfunding, Platform.
Location: Atlanta, United States
2016
The client
Berkoff Goodman is an international crowdfunding website launched in Atlanta in 2016. The platform enables users to organize and conduct fundraising campaigns to cover household and commercial expenses. With Berkoff Goodman, individuals can run multiple campaigns at once and rely on community support to pay bills and manage financial challenges.
Problem
The platform lacked style, consistency, and a convenient interface to help users. Without a clear brand identity and intuitive UX/UI, Berkoff Goodman struggled to build trust and attract long‑term engagement. Users needed a platform that felt professional, recognizable, and easy to navigate.
Solution
BASOV DESIGN created a brand identity that made Berkoff Goodman visible, recognizable, and flexible to use across digital channels. We designed a clean, trustworthy interface that simplified campaign creation and management. The scope included research & insight, brand strategy, communication strategy, technical strategy, UX strategy, creative & art direction, branding, visual design, and UX/UI development. Founder Cheryl Jackson praised the work, noting that BASOV DESIGN “animated the blank digital page with elegance that surpassed expectations.”
The result
The collaboration was a milestone for both Berkoff Goodman and BASOV DESIGN. The new brand identity and platform design improved usability, strengthened trust, and positioned Berkoff Goodman as a credible crowdfunding solution. The project demonstrated how thoughtful design can transform a digital product into a trustworthy and engaging platform for fundraising.
Strategy
- – Research & Insight
- – Brand Strategy
- – Communication Strategy
- – Technical Strategy
- – UX Strategy
User Interface
- – Creative & Art Direction
- – Branding
- – Visual Design
- – UX/UI
Other Projects
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