Football classes for boys and girls 3-7 years in kindergartens and centers of developing near the house.
2015
Sector: Sport, Education, Children
Strategy
Branding
Design
Engineering
The Client
Championika is a children’s sports school network. The brand focuses on developing kids’ physical abilities, teamwork, and confidence through engaging sports programs. Championika quickly grew into a recognized institution, offering classes across multiple locations and building a reputation for fun, safe, and effective training.
Problem
Although Championika had strong offline programs, its brand identity and digital presence did not fully reflect the playful, child‑friendly atmosphere. The existing design lacked consistency, the interface was not intuitive enough for parents, and the school struggled to communicate its unique positioning in the education and sports market.
Solution
BASOV DESIGN created a vibrant brand identity and redesigned the UX/UI for Championika’s digital ecosystem. The new branding emphasizes fun, safety, and energy, while the responsive website simplifies class discovery and enrollment. The scope included brand strategy, creative direction, visual identity, UX/UI design, wireframing, prototyping, and full front‑end and back‑end development.
At this age, the child perceives the world through fantasy game — the efficiency of Championika classes is based on this features of child’s perception. This approach allows not only to keep the attention of kids throughout the workout, but also creates the most vivid and positive attitude to the sport, teaches to work in a team.
All creative processes begin with an idea that is based on a thorough brief and agreement on strategic direction. In this process, an uncritical phase followed by a critical phase forms the basis for the concept and what will be finally visualised. The ideas phase is important, whether we are working on a campaign or developing a visual identity.
Logotype
The central element of the corporate style was the pentagon, taken with all the known black and white coloring of the ball.
The name in the logo we divided into three lines and stretched from one side to convey the activity, dynamics and movement that are inherent in football.
The brand is closely associated with children, so we chose a bright orange color. However, he looks trite on his own, but we found him a friend – a dark purple. As a result, a colorful combination that attracts toddlers, but also reflects the serious approach of coaches.
Wireframes
Our UX-team has done elaborate work to develop corporate portal informational architecture and prototypes for the various inner pages.
This part of the work was one of the important and complex. But we think that we have a great result. Got a lot of positive feedback from users.
Full responsive
Over a third of all internet traffic now takes place on portable devices and we think it is absolutely essential to provide your users with an intelligent, effortless experience.
We call what we do Conceptual Branding. We believe in unique differentiated brands and that a brand is more than just a logo, a set of typography and colour palette. We believe in brands that tell a story and convey a message, brands that appeal just as much to the heart as they do to the intellect.
Result
The collaboration delivered a cohesive identity and modern digital platform that improved usability and reinforced Championika’s positioning as a trusted children’s sports school. Parents now enjoy a seamless booking experience, while kids are drawn to the playful visuals. The project demonstrated how thoughtful design can elevate educational and sports brands for younger audiences.
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