Blabroom, Service for chatting and dating
Real communication just in one click! Web service for communication and dating in the new format. Communication has never been so easy!
Blabroom features smart filters to help you find a suitable personal chat partner automatically. Blabchat is a unique technology that allows you to break the ice of a first contact and overcome any communication barriers – thanks to a vast database of questions and game-like environment.
2014
Sector: Social
Strategy
Experience
Design
Awards
Behance Featured in Interaction
Client
Blabroom is a “new generation” dating and social discovery platform. Unlike traditional dating sites that rely heavily on static profiles, Blabroom focuses on live interaction and genuine connection. The service allows users to meet random people via video chat or text, aiming to make the process of finding a partner spontaneous and fun.
Problem
The online dating market is saturated with platforms where conversations often stall at “Hello, how are you?”. Users were tired of awkward silences and trivial small talk. Blabroom needed a solution to break the ice instantly. They required a brand identity and web interface that would encourage users to open up, removing the fear of the first step while keeping the experience safe and engaging.
Solution
We created a playful and vibrant Branding and Web Design aimed at a young, active audience.
UX Strategy: We designed a unique “smart chat” system. Instead of empty input fields, the interface suggests psychological questions and topics to kickstart the conversation.
UI Design: The visual style is bright and energetic, using gamification elements to motivate users to interact. We prioritized the video chat interface, making it intuitive and accessible with just one click.
From the first minutes of the dialogue felt competent to approach to their work, understanding that in the end the customer wants and eventually surpassed all of our expectations of results. They do their job conscientiously.
Result
The new design successfully positioned Blabroom as a dynamic alternative to “clumsy” traditional dating sites. The intuitive interface and unique “conversation starters” significantly increased user engagement and session duration. Following the redesign and launch, the project successfully attracted investment and rapidly grew its loyal user base in the CIS and European markets. $250k funding rounds.
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