Restoris, Ordering food delivery from any restaurant all over the city
Internet project for ordering food delivery from any restaurant all over the city.
2013
Sector: Food
Location: Kiev, Ukraine
Client
Restoris is an internet project based in Kyiv dedicated to food delivery. Acting as an aggregator, the platform connects customers with restaurants across the city, aiming to make ordering lunch—especially for office environments—fast, reliable, and convenient.
Problem
Users often face “choice paralysis” when scrolling through hundreds of food options, which leads to wasted time and abandoned carts. Restoris needed to solve this by streamlining the selection process. Additionally, as a new player, they required a memorable visual identity to stand out in a competitive market and build trust with both hungry customers and restaurant partners.
Solution
We delivered a comprehensive Branding and Website Design solution.
Branding: We created a bright, youthful visual style with a logo inspired by restaurant signage and cutlery, ensuring the brand looks fresh and recognizable.
UX/UI: To speed up ordering, we implemented a “genius” feature that suggests cuisines based on best price and delivery time. We also designed dedicated dashboards (cabinets) for both users and restaurants to manage orders efficiently.
Branding in process
The main goal of branding in this project was to create a stylish and memorable visual concept for the young online project based on food delivery. Likewise, it was necessary to show the diversity of the cuisines that are opened to the user on the other side of the screen. We have identified several directions of our ideas and made a lot of sketches. Six the most interesting ones has been provided to the client.
We have found mutual understanding fast and easily and approved the final results of the logo. It appears like complex of a graphic sign (set of cutlery), company name and tagline. Also, fresh and harmonious color scheme was joined. The visual form is enclosed into a square for better perception and convenient use on any backgrounds. In addition to the logo we have designed business cards, envelopes, folders, letterheads and fax forms. In order that the client could use the received materials easily and efficiently, we have provided him with guideline on the use of corporate identity.
Cabinet for restaurant
Cabinet for user
Result
The new design significantly reduced the time users spend choosing cuisine, leading to faster checkouts. The platform saw an increase in the average revenue per user (ARPU) and successfully attracted a wave of new customers. The distinct brand identity has helped Restoris firmly establish itself in the food delivery sector.
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