OVOU, Smart Digital Business Card. Helps you create engagement, generate leads, and make stronger connections.

2_06_digital vcard OVOU project dark_black theme_by_basov_design

You are more than a phone number on a piece of paper. Instantly connect, be remembered, and let people learn more about you by using OVOU Card.

Sector: Social, Digital Business Card, Vcard
Location: Burnaby, BC, Canada
2019 — 2024

ovou.com

The client

OVOU is a tech company redefining professional networking. They believe that people are more than just a phone number on a piece of paper. Their mission is to help professionals build better relationships by showcasing the “entirety of who they are.” OVOU replaces wasteful traditional paper cards with a smart NFC-enabled solution, celebrating the richness of human connection in the digital age.

Problem

The traditional business card is limited, static, and environmentally unfriendly. OVOU aimed to disrupt this market, but they needed to bridge the gap between physical interaction and digital identity. The challenge was not just to design a product, but to create a complete ecosystem. They needed a cohesive visual language that could translate seamlessly across a physical card, sophisticated packaging, a mobile interface, and a marketing website, explaining this new technology simply and effectively.

Solution

We partnered with OVOU to bring this innovation to life through a holistic design approach.

Branding & Physical Design: We designed a sleek Brand Identity, the minimalist NFC card itself, and premium Packaging that creates an unforgettable unboxing experience.

Digital Experience: We developed the Mobile UI for user profiles and a high-performance Website to drive sales.

Animation: To explain how the “tap-and-go” technology works, we created engaging motion graphics that educate users instantly.

“I went through multiple UI designers before I found Basov. I’m extremely pleased with his work and the level of professionalism he has. He communicates regularly and hands in projects on time. His design are very clean and user friendly. He pays extra attention to details and tries to understand the use case of the product beyond just design. If you’re looking for someone to deliver high quality design with user experience in mind, I think you found him.”

Reza VarzidehkarFounder at OVOU / Vancouver, Canada

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OVOU Wins 22nd Annual New Ventures BC Competition

October 2022. Among the top three prizes, Vancouver-based smart business card provider OVOU won first place, securing $110,000. By tapping an Ovou card on a smartphone, users can instantly share a curated professional profile and contact information.

According to OVOU, the startup bootstrapped its way to profitability, and was able to acquire clients like the US Army Recruiting Operation, Insight Global, and RE/MAX, among others.

The result

Our partnership resulted in a seamless product experience that empowers users to connect instantly and be remembered. By harmonizing the physical (card/packaging) with the digital (web/mobile), we established OVOU as a premium tool for modern professionals. This project proves that our core belief in simple, useful, and beautiful solutions is a recipe for success, helping users generate leads and make stronger connections.