Online store of women’s, men’s and children’s socks and that is closer to the body.
2013
Sector: Clothing
Strategy
Experience
Design
Awards
Behance Featured in Interaction
Client
Nasocks is a specialized online retailer focusing on high-quality socks and underwear for men, women, and children. Operating in the competitive CIS market, they aimed to become the #1 destination for these essential goods by offering a superior shopping experience.
Problem
The client faced a positioning challenge: selling a very specific, low-involvement product like socks online. They needed to capture user attention instantly and overcome the reluctance to buy “just socks” on a dedicated site. The main hurdle was to simplify the customer journey so that finding and buying a pair of socks was faster and easier than going to a physical store.
What we did
We designed a clean, European-style eCommerce website with a focus on responsiveness and speed.
UX Strategy: We implemented a “one-click” selling structure to minimize friction. The layout allows users to easily compare different types of socks and access detailed product information without clutter.
Visual Design: The interface is minimalist yet stylish, ensuring the product photos pop and the site feels modern and trustworthy.
Result
The result is a high-performance online store that simplifies the purchasing process to the absolute maximum. The intuitive design has streamlined the path from “landing” to “checkout,” providing users with instant answers and effortless navigation. This approach has helped Nasocks strengthen its market niche and increase online sales.
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