Client
Nude is a Ukrainian brand-atelier specializing in premium female lingerie and accessories. Distinct from mass-market retailers, they focus on individual manufacturing and limited collections, offering bespoke quality with worldwide delivery. The brand targets women who value exclusivity, natural beauty, and perfect fit.
Sector: Lingerie, Fashion, eCommerce
Location: Kharkiv, Ukraine
May 2021
Problem
Selling premium lingerie online requires a high level of trust and a visual presentation that conveys the tactile quality of the fabrics. Nude needed a Brand Identity that felt intimate and luxurious, not just functional. They required a unique visual marker that could work on tiny scales – like metal fittings on a bra – while also standing out on packaging and digital media. Additionally, they needed a clear, custom size chart to solve the complexity of remote ordering.
Solution
We created a sophisticated Branding and Design System inspired by nature and femininity.
The Symbol: We hand-drew a unique Ginkgo leaf as the brand’s signature emblem. This symbol represents resilience and timeless beauty.
Application: The identity was designed to be versatile. The Ginkgo leaf is integrated everywhere: embossed on paper cards, used as a digital watermark, and even cast into the metal hardware (fittings) of the lingerie itself, turning functional parts into decorative jewelry.
UX Design: We designed a custom, easy-to-read Size Chart to ensure customers feel confident ordering bespoke items online.
Result
The result is a tender yet confident brand image that elevates the product to the level of art. The cohesive design system—from the delicate logo to the branded hardware—creates a premium unboxing experience. The Ginkgo symbol has become a recognizable mark of quality, helping Nude establish itself as a unique player in the global luxury lingerie market.
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