The biggest e-commerce within the bedding industry in Denmark. Work on the philosophy that you have to have the best possible overall impression when buying new bedroom interior.
Sector: Furniture, Interior
Location: Aarhus, Denmark
2014 – 2018
The client
Bedre Naetter is a Danish e‑commerce retailer specializing in sleep products, including mattresses, bedding, and accessories. The company focuses on delivering high‑quality items that improve rest and well‑being, combining Scandinavian design with customer‑friendly service.
Problem
The existing brand identity and online shopping experience did not reflect Bedre Naetter’s position as a modern leader in the bedding industry. The outdated design lacked consistency, the e‑commerce platform was difficult to navigate, and customers struggled to connect the brand with quality and trust.
Solution
We have analyzed all client requirements and ideas and… started from scratch. We reviewed local market specifics, competitors behavior and cultural design preferences in Denmark. In the end, we proposed several ways of realization. One of them our client accepted. Based on that way our team created brand style, unique responsive website on Magento and list of materials for web promotion.
At the end our client got the brand, known in Denmark; strong web-selling tool with modern responsive design and crowd of new loyal clients.
The result
Minimalism in things for home use presents a unique set of challenges. We developed and maintained robust internal processes to ensure we could comply with Bedre Nætter rightly rigorous. Yet, this ongoing partnership proves that our core belief in simple, useful, and beautiful solutions is a recipe for success no matter what the sector.
~20%
Reduced homepage bounce rate within 30 days of launching the new website.
Branding
- – Strategy
- – Brand Strategy
- – Content Strategy
- – Creative Strategy
- – Brand Design
- – Creative Direction
User Interface
- – User Interface design
- – Product design
- – Design system
- – Marketing website Illustrations
- – Animations
Development
- – Front-end development
- – Responsive interface development
- – Magento 2 CMS
- – Quality assurance
- – Post-launch testing
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