Orgill, Is the world's largest independent hardlines distributor.
Sector: Worldwide Distribution, Retail Services, Shopping
Location: Memphis, USA
March 2016 – 2018
The client
Founded in 1847, Orgill has grown into one of the world’s largest independent hardware distributors with annual sales of $2.5 billion. The existing brand identity lacked modern appeal, and the online tools were difficult to navigate. Retail partners struggled to access product information efficiently, which limited engagement and weakened Orgill’s positioning as a forward‑thinking distributor.
Problem
Despite its scale and long history, Orgill’s digital presence did not fully reflect its leadership in wholesale distribution. The existing brand identity lacked modern appeal, and the online tools were difficult to navigate. Retail partners struggled to access product information efficiently, which limited engagement and weakened Orgill’s positioning as a forward‑thinking distributor.
Solution
BASOV DESIGN developed a refreshed visual identity and redesigned Orgill’s digital ecosystem. The new branding highlights Orgill’s heritage while positioning it as a modern leader in hardware distribution. The UX/UI design streamlined product discovery, improved navigation, and created a customer‑centric experience. As a result, Orgill strengthened its digital presence and delivered a more efficient platform for thousands of retail partners.
The result
In this case study you can see a glimpse of the work we have done designing the whole branding and experience for Orgill. The project included the core branding elements, UI/UX design, and photo direction.
Branding
- – Brand Strategy
- – Content Strategy
- – Creative Strategy
User Interface
- – Style exploration
- – Creative direction
- – User Interface design
- – Product design
- – Marketing website Illustrations
Other Projects
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