Online store of clothing and of shoes for an active life

  • eCommerce
  • Sport
  • Сlothes

Online store of clothing and of shoes for an active life. Development and re-branded online store.

Sector: Sport
Location: Ural, Russia Terrorist State




Behance Featured in Interaction


Basov Design helps Profmax to educate people how to start the active lifestyle within a short time period. Profmax is one of the leaders on Russian market with goods and services for athletes and travelers.

What we did

Urbanisation process lead to active tourism market area decline. It doesn’t mean not that interest into for active tourism have faded. It is certainly not. The core challenge was in the type of audience that become more professional. Our studio took the challenge to create the re-brand the shop style and make new website that would attract categories of users had not involved before. Analyzing competitors we have focused on people that thought about active tourism but do not know how to start. With the unique site technology that we made new user can get all necessary information within 5 minutes, easily compare goods and get qualified consultation online.


Our team made a serious step ahead in the active tourism market involving new categories of users. With the new site Profmax got the serious revenue increasing and new loyal clients.



growth of conversion online store

160 000


>500 000

commodity positions

About the company

One of the leading retail chains selling clothes, shoes and accessories for sport and active life in Casual style in the Urals region. The company is founded in 2003, currently it has 38 own stores in the Sverdlovsk, Chelyabinsk, Tyumen and Kurgan regions. Since 2010 also online store operates.

Branding page

The purpose and benefits of the project

Development of the online store in the Fashion segment with responsive design, focused on the use of Rich-Media Content.

Reducing the number of failures at the stage of ordering, raising of other business indicators of the online store.

Improvement of the user experience through the introduction of new selection tools for online shopping.

Project tasks

Structuring of the catalog and grouping by product categories, optimization of the main menu.

Improvement of the performance of the site, in particular the generation time of the menu and catalog.

Simplifying of the steps of ordering, deeper integration of geolocation tools, the API service delivery and payment.

Development of the tools of marketing activities.

Better visualization of the information about the sizes of the product.

Solutions and Processes

Mechanism of reservation of goods and shipment at the selected store.

The internal ranking system of products based on popularity and user preferences.

Vacancy section with the possibility of response and their management.

Bonus and gift cards with a possibility to order on the website and check the balance online, promo codes.

Bilateral integration with SAP nomenclature, promotions, bonus programs and personal data.

Constructor of shares and sales, gifts for the purchase and other marketing tools.

Trigger mailing with customizable scripts.

Overall result

Launch of the online store with a new design according the company’s re-branding.

Developed pass-through bonus system for the offline and online store with registration at the cash register or in a private office.

New tools for the categories management and the formation of special catalogs.

Introduction of the internal system for native advertising marketing activities.

Platform and integration

Platform: Magento
Delivery: EMS Post of Russia
Acquiring: Assist