Premium Kinesiology Tape

  • Design
  • Development
  • eCommerce
  • Sport
  • Website

Sector: Healthcare, Sport, Kinesiology
Location: Concord, California, USA

The client

GoTape is an elastic sports tape used to manage joint and muscle pain, improve performance, and help you get and stay well. The unique design and manufacturing of GoTape make it the world’s finest kinesiology tape


Gotape’s internal team were missing the skills to bring their vital digital innovations to life. Through research, strategy, designing, and prototyping, we partnered with GoTape over several years to improve their patient communications and help researchers to do their work safer, faster, and smarter.

A seamless integration of content & Commerce

Brand Photography

We orchestrated a 3 city shoot in LA, SF and NY in partnership with the team at GoTape.

Visual Identity

GoTape is our all-natural solution to help diminish, support, and rehab countless injuries and soreness that will occur throughout our life.

Primary Mark

Fonts & Colors

Style guide

Brand Materials

UX Research

First of all, we focused on the analysis of the current website and user experience research


User Cases

During user survey, we identified a few user cases of different age groups.

Sitemap for 2 website

Based on information from analyse, survery and flow chart building main user sceneriors.

User Scenarios

Based on information from analysing, survey and flow chart building main user scenarios.

Creating a website

UX Wireframes

It’s not just a sketch in general terms. After brainstorming, was created a grid of the main structure. Elements and dimensions are very approximate, but this doesn’t interfere with the understanding of the basic idea.

Design and Development

We created two sites, one to explain the history and product story, second is e-Commerce based on Magento CMS.

Home page

Website grid

Telling stories & Providing context

When it comes to articulating a brand’s personality and story, things typically fall apart on the product listing and product detail pages. Because providing an “experience” was crucial to our strategy, we designed the pages in a manner that continues to provide context and inspiration through things like videos, popular trends.

Home page of eCommerce website

Posters for media


Full responsive design to great usability on any device at all the time.

The result

Responsive design, Magento-based site (including custom controls development, variety of the Magento modules, migration to the new version), packaging concept for tapes – that is only a small part of the work done together.


  • — Brand Strategy
  • — Visual Identity & Assets
  • — Collateral
  • — Marketing Materials
  • — Tone of Voice

User Interface

  • — User Flow Mapping
  • — Content Strategy & Production
  • — Wireframing & Prototyping
  • — Visual Design
  • — Responsive Design


  • — Development Consulting
  • — Front-end Development
  • — Magento
  • — WordPress Integration
  • — Support & Maintenance

Like what you see?

Email to get us involved in your next branding project, or check out some of our other brand work below.