Bedre Naetter
We sprinkle good sleep all over Scandinavia

  • eCommerce
  • Furniture
  • Website
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The biggest e-commerce within the bedding industry in Denmark. Work on the philosophy that you have to have the best possible overall impression when buying new bedroom interior.

Sector: Furniture, Interior

Location: Aarhus, Denmark

2014 – 2018

https://www.bedrenaetter.dk

The client

Leading Denmark furniture seller opens the door to everybody who wants to make a self-expression. Making top-quality house furniture our client had a serious issue with brand positioning and spreading information about products on the local market.

Problem

The site was outdated and not user-friendly. There was also no recognizable style and logo.

Solution

We have analyzed all client requirements and ideas and… started from scratch. We reviewed local market specifics, competitors behavior and cultural design preferences in Denmark. In the end, we proposed several ways of realization. One of them our client accepted. Based on that way our team created brand style, unique responsive website on Magento and list of materials for web promotion.

At the end our client got the brand, known in Denmark; strong web-selling tool with modern responsive design and crowd of new loyal clients.

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The result

Minimalism in things for home use presents a unique set of challenges. We developed and maintained robust internal processes to ensure we could comply with Bedre Nætter rightly rigorous. Yet, this ongoing partnership proves that our core belief in simple, useful, and beautiful solutions is a recipe for success no matter what the sector.

~20%

Reduced homepage bounce rate within 30 days of launching the new website.

Branding

  • – Strategy
  • – Brand Strategy
  • – Content Strategy
  • – Creative Strategy
  • – Brand Design
  • – Creative Direction

User Interface

  • – User Interface design
  • – Product design
  • – Design system
  • – Marketing website Illustrations
  • – Animations

Development

  • – Front-end development
  • – Responsive interface development
  • – Magento 2 CMS
  • – Quality assurance
  • – Post-launch testing

Like what you see?

Email hello@basov.design to get us involved in your next branding project, or check out some of our other brand work below.

magbo system