Branding. Our bureau creates brand launching and promotion strategies and invents innovative brand identity systems. The company implements communication campaigns for brand development. We cooperate with corporations and small-sized start-ups. We also work with popular products, exclusive services, mass events and personalities. Our solutions open great potentials and space for imagination and new branding ways and techniques.
We creates brand launching and promotion strategies and invents innovative brand identity systems. Our solutions open great potentials and space for imagination and new branding ways and techniques.
Equally creative as they are technically-minded, there’s nothing the team like doing more than putting new and emerging technology through its paces. Uncovering what it’s capable of. And it’s this inquisitive, playful approach to technology that inspires their best work. We were briefed to celebrate the beneficial relationship between ‘work’ and ‘play’ through the visual identity, website as well as in real life settings.
Rebranding can be a stressful and daunting experience. However it can also be an exciting and successful journey. We prefer the latter.
The methodology of our work comes from the people that we work with. We spend lots of time with your staff in ‘workshops’ allowing us to gain an insight into how they perceive the company, how they want it to be perceived and most importantly their goals and how they want the brand to grow.
Competitor analysis is a crucial part of a rebrand. There’s no point in designing a brand that isn’t unique or that doesn’t compete. We look at opposition brands and their presence. We try and learn from their mistakes and look for opportunities they’ve missed.
A SWOT analysis provides a realistic and measurable evaluation of the current identity and brand material. It provides a base for us to design and develop new brands and platforms. However it’s important to repeat this process when the new identity is formed.
Tone of voice gives a brand its purpose, it provides an anchor for its personality and it ensures the effectiveness of all forms of brand communication. We work with copywriting agencies to help identify a tone of voice that ditches jargon and speaks directly to your audience.
We test the waters with our ideas, we seek opinions internally and externally to gauge reactions and the effectiveness of our work. We believe in getting feedback on a variety of elements, from a variety of people; stay general public and other designers. All of this helps to ensure a rocksteady, likable visual identity.
Rebrands are exciting times for companies. You’ve gured out where you want to be heading, you’ve got all the visuals and communication down and it’s time to start getting it out there into the big wide world. We work with marketing and events agencies to organise shindigs or campaigns that help publicise your rebrand and to set the wheels in motion for your future development.